London IAAF 2017
20k | 50k Walks
London 2017 has announced that the non-track events at the IAAF World Championships will be managed by The Great Run Company following an open tender process carried out using standard UKA procurement protocols.
The events include the men’s and women’s marathons and the 50k and 20k walks.
The Great Run Company specialise in the development, design, organisation and rights management of mass participation sporting events including the world’s biggest half marathon, the Great North Run.
Chief Executive of the Great Run Company, Mark Hollinshead said, “This appointment is testament to the experience and expertise of our team and we look forward to contributing to what will be a tremendous World Championships.”
The championship events, with their circular routes, will give the public a wonderful opportunity, free of charge, to see elite athletes pass them several times from a single vantage point.
The 20k and 50k walk events take place on The Mall from 0800 on Sunday 13 August 2017
The exact routes, along with the start and finish locations, will be announced later this year.
London 2017 will be the first time that both the World ParaAthletics Championships and the IAAF World Championships are held in the same city in the same summer.The World ParaAthletics Championships takes place from 14 – 23 July with the IAAF World
Championships London 2017 following from 4 – 13 August 2017, both at the Queen Elizabeth Olympic Park.
As well as organising the off road events, TV coverage of the championships will be provided by The Great Run Company’s TV production company FilmNova, working with Sunset+Vine, who were announced earlier this year as the host broadcaster for the IAAF World Championships. (Source: British Athletics website)
The Men’s and Women’s Marathon will take place on Sunday 6th August from 1055
Says Peter Marlow:
"I have been asked to comment on the decision to hold three races in a day in the 2017 World Championships. The World championships are not the Olympics and do not have their pulling power. The London Olympics had five events finishing in the same place and they had three weekends of closure in the Mall. We looked at several courses in Hyde Park and they were not suitable to hold a World Championship event. The Mall is not available on 5th and 6th August. The only available date is the 13th August and the LOC have agreed to hold three events in one day.The IAAF walking committee, which includes four Olympic medallists, voted in favour of three walks in one day."